ETAM
Strong logistical collaboration between Etam and ShopRunBack, allows the leading French lingerie brand to offer its worldwide customers the "Try At Home Before Buying" option to enhance BNPL's digital experience and advance the company's omnichannel strategy.
OVERVIEW
Founded in 1900, Etam is one of the oldest and most renowned lingerie companies in Europe, made up of five brands: Etam, Undiz, Maison123, Livy, and Ysé, with a global network of more than 1,100 stores in over 50 countries and a rich history of innovative fashion. In recent years, e-commerce has played a significant role in the company's overall strategy.
“As a customer-centric brand, Etam aims to fit the best to the customer needs and expectations in terms of return experience, and ShopRunBack is able to react with agility to the different projects and requirements”
CHALLENGE
Over the last few years, Etam has set itself the challenge of reinventing the customer experience by incorporating digital technologies into its business.
Etam adopted the Buy Now, Pay Later (BNPL) digital approach introducing the "Try At Home Before Buying" option as one of its new initiatives.
Customers may now try on chosen in-store or online purchases in the comfort of their own homes before paying just for the things they want to keep.
Etam was looking for an IT & Operational platform to make the "Try At Home" an essential part of its modernised range of shopping options.
SOLUTION
In 2017 Etam and ShopRunBack forged a partnership to implement an innovative service such as Try at Home and potentially develop projects above and beyond the initial scope.
With ShopRunBack’s all-in-one Return Software + Logistics service, Etam was offered a smooth integration of the "Try At Home Before Buying" feature into the optimised returns process:
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RESULTS
With the successful launch of the “Try At Home”, Etam and ShopRunBack continue their collaboration within the whole Etam Group by implementing returns management software and logistics service for the best post-purchase experience for consumers and merchants alike.
Value for merchants:
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Etam Group and ShopRunBack is a partnership that has adapted to the challenges of the global Covid crisis by switching from parcel shop to postbox during the first lockdown, short-term adaptations to the returns policy during and after lockdown periods and digital returns for in-store purchases.